To Blue or Not to Blue:: Difference between revisions
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Pro: Your visitors expect text links to be blue and underlined. They expect visited links to turn purple. As a corollary, if any other text is blue, purple or underlined, that text will confuse them at first glance. | Pro: Your visitors expect text links to be blue and underlined. They expect visited links to turn purple. As a corollary, if any other text is blue, purple or underlined, that text will confuse them at first glance. | ||
Ted Pack | Ted Pack | ||
Pro: I heard that fewer internet users click on links that are not underlined, so I tested this for 5 days during a 6-week Google Adword campaign that used [http://www.dmuuc.org/uus/ a site that had only 3 obvious and prominant links]. The number of clicks on the links when they weren't underlined went down by more than half. Joyce Dowling | |||
Revision as of 20:35, 3 February 2008
Pros and Cons of making text links blue and underlined.
Pro: Your visitors expect text links to be blue and underlined. They expect visited links to turn purple. As a corollary, if any other text is blue, purple or underlined, that text will confuse them at first glance. Ted Pack
Pro: I heard that fewer internet users click on links that are not underlined, so I tested this for 5 days during a 6-week Google Adword campaign that used a site that had only 3 obvious and prominant links. The number of clicks on the links when they weren't underlined went down by more than half. Joyce Dowling