How Does Search Engine Optimization Really Work
Gone are the days when you could just stuff a website with keywords galore hoping to win the search engines' favor. Now SE's have means of determining what a website is about beyond merely looking at keywords - this process is called "latent semantic indexing".
And finally, it doesn't require any hefty marketing budget as advertising and other marketing strategies require. But yes, you'll have to pay to the SEO practitioners whom you're going to hire for the optimization process. So, isn't it better that you learn search engine optimization yourself and carry out the various tricks and techniques involved on your own?
Links are important because they determine the reputation of your site. This occurs more so in Google than with Yahoo and MSN. Yahoo and invoice maker MSN are more simplistic and count the number of links to a site. Google, on the other hand, will look at a site and the link to that site and decide how good or important that link is depending on its page rank or PR rating. Page Rank (PR), by the way, is a numeric value that represents how important Google considers a page on the web. When the link title matches the on-site topic content then it is considered a helpful link and an asset in search engine rankings.
Linking with a website which has a bad reputation will damage the reputation of your website as well. So, do make your research and get feed backs from others prior exchanging links. Always make sure the websites are trusted by other web users or else it can also pull your website down the drain.
The text of your website should be of HTML system. The HTML format is required so that search engines would be able to read it properly. These texts should also have Meta Tags. It is also very important to increase the popularity of your website if you want to improve search engine ranking. You should try to arrange various other website links which are already very popular. If you connect your website link with these other website links then it can help to increase the ranking of your website.
As almost anybody with access to a news source knows by now, Microsoft put in an unsolicited offer to purchase the Yahoo! search engine in early March 2008. Yahoo! rejected this offer at first, saying that it undervalued its company as one of the top engines (and a provider of other services, including email and chat as well). Microsoft did not increase the offer at this point; it instead decided to enter a proxy battle.
search engine news I write 'pages' deliberately, because Google and the other main search engines list web pages, and not entire domains. That means that every single page in your website should be optimized in the same way: each should contain every single one of the SEO techniques listed below.
On-Page SEO is the method of configuring your website's size, layout, text, photos and videos so that they are easy to find by the search engines when someone is searching for them online.