A Businessman Who Sold His Beauty Salon And Switched To Selling DIY Teeth Whitening Kits Is Now Making More Than 1million A Year

A businessman who sold his beauty salon and switched to selling DIY teeth whitening kits is now making more than $1million a year.
After the Western Australian mining industry crash wiped out 46,000 full-time jobs between 2013 and Foto Taken 2015, Avi Raz closed his [/news/perth/index.html Perth] cosmetics shop and moved to [/news/melbourne/index.html Melbourne] where he started selling at-home whitening kits online in 2016.
His $89.95 '[ ]' kits - which come with three pen applicators, an LED light accelerator and mouthguard - promise teeth up to 12 shades whiter after just five days of use.
Professional teeth whitening at accredited Australian dentists can cost as much as $260 per tooth, while professional take-home kits cost an average of $610 - almost seven times more expensive than the Advanced Teeth Whitening one.
Little wonder then that Mr Raz was getting an order every six minutes during the first COVID lockdown in April. 
Scroll down for video
Advanced Teeth Whitening kits - which come with three pen applicators, images free an LED light accelerator and mouthguard (pictured) - promise teeth up to 12 shades whiter after just five days of use.
Businessman Avi Raz, 38, who has made teeth whitening accessible and affordable for millions of Australians
He has made teeth whitening accessible and affordable for millions of Australians and now heads up the number one whitening brand in the country.
'We spent years trialling and perfecting the strongest, best-tasting teeth whitening gel formula that was both effective and also gentle on sensitive gums,' he told Daily Mail Australia.
Having offered in-chair whitening treatments at his salon in Perth, developing home kits was an obvious pivot for Mr Raz who already had a 'very loyal customer base' and wholesale network across Australia.
The inspiration for his product came when he realised how much whitening gel was being washed down the sink during treatment due to ill-fitting mouth guard applicators. 
Instead, he developed a pen that painted it directly onto the teeth, eliminating waste and accidental spillages in one fell swoop.
RELATED ARTICLES [# Previous] [# 1] [# Next] [/femail/article-8904137/Emerson-Lattouf-Isaac-Fakhri-launch-Amoris-Beauty-hair-mask-make-33-000-SEVEN-DAYS.html Male best friends aged 19 and 20 make $33,000 in SEVEN DAYS...] [/femail/article-8546741/Best-friends-Catie-ONeil-Olivia-Burrows-make-33-000-month-silk-fake-tan-removal-glove.html Best friends, 25 and 26, are making $33,000 A MONTH with...] [/femail/article-8890957/Australian-skincare-brand-Alya-Skin-launches-new-39-99-supercharged-vitamin-C-serum-Priceline.html 'Supercharged' $39.99 anti-ageing serum finally launches in...] [/femail/article-8821369/My-Glow-2-miracle-shower-glove-leaves-body-glowing-MINUTES.html Your smooth skin secret: The 'miracle' shower glove that...]



Share this article
Share


The kits are applied in a three-step process that involves brushing gel from the pen directly onto teeth, sitting with the LED accelerator in your mouth for 10 minutes and rinsing your mouth with water.
It's that simple.
Mr Raz believes transparency sets his product apart in the saturated teeth whitening market, projected to be worth $10.3billion globally by 2024.
'The industry is saturated with overnight operators that are making false claims, hiding the product ingredients and drop shipping products from China,' he said.
'Since our early years providing in-chair teeth whitening treatments in our Perth salon, we've constantly perfecting our formula and have invested tens of thousands of dollars in creating products that are safe, Foto Taken effective and easy to use.'
<div class="art-ins mol-factbox femail" data-version="2" id="mol-3507ac20-1f1d-11eb-8181-2fc84d06251d" website this beauty salon owner built a seven-figure teeth whitening brand